Saturday, June 18, 2011
Of course, we really shouldn't be surprised that Hollywood has chosen to go the "sex" route to promote a film. The surprising thing is that it really hasn't been done previous to this. Obviously, the poster as it appears on the left will never make it to many [most] theatres. Can you imagine someone hanging that in the lobby of a multiplex in the midwest? I live firmly in the bible belt and trust me, this poster won't be up in Tulsa theatres. But, in this day and age of viral advertising and the importance of getting the word out via social media outlets, the display of Rooney Mara's pierced nipples on full-display isn't that shocking to me. Tasteless? Maybe. Shocking? Not really.
I didn't read Stieg Larsson's trilogy of books this movie is based upon, but I did watch the Swedish versions of the movie with the bad-ass Noomi Rapace playing "Lisbeth Salander." This image seems really out of place from the character that I remember in those three films. Salander, in the Swedish films, would never be clinging onto "Mikael Blomkvist"'s [character played by Daniel Craig] arm like this as he protects her while she is naked to the world. The woman was so damaged that it just would not happen. It's going to be hard for Mara to top Rapace in capturing the dark essence of this beloved character, so maybe Fincher and the advertising people have chosen the instant gratification of lots and lots of media attention to generate buzz. It just makes me wonder, how much else will they tinker with regarding the relationship between Blomkvist and Salander, if they will freely manipulate the pair's bond for the sake of a little bit of summer heat on the internet?
Anyone have any thoughts on the poster? Like it? Hate it? Feel it's completely inappropriate for the characters? Or, is it accurate from what is in the book?
Posted by Joshua Blevins Peck at 7:09 AM