CineRobot Attack the Block and The Skin I Live In and was ready to fork over the usual $13.50 to see a 4:20 screening of The Ides of March. I informed the Arclight employee that we needed two tickets and when I was told it was going to be $32 thought there was some kind of confusion on his part.
"I want two tickets," I attempted again.
"It's going to be $32 for two tickets," he blankly responded. I'm sure this befuddlement on my part was nothing new to this person regarding ticket prices on a Sunday.
Basic math skills destroyed by sticker shock as if I was facing my own personal kryptonite, I still wasn't able to figure out that it was going to be $16 a ticket to see a matinee of this movie. Five seconds later, my brain was able to register the simple division of 32/2 = 16. Understanding the math didn't mean I liked what I was hearing.
"$16 a ticket? You have got to be kidding me. I paid $13.50 last time here. Do you not have a matinee price on weekends?"
"On Sundays, every screening is $16."
After a short debate with Sarah, we got two tickets. I'm not a cheap person and even though $13.50 is crazy high for a movie, I still would have paid it. But, $16 for a Sunday matinee? That is sheer lunacy. Did I mention the fact that we were going to have to pay $3 in parking costs? So, our 100 minute screening of The Ides of March cost us $35. Sarah wanted to get something at the concession stand, but resisted due to the fact that the tiniest purchase would have vaulted us over the $40 mark.
Among many things wrong with paying $16 to see a movie, at the forefront is the fact that there is a lot of pressure on that film to actually be good. Every five minutes during The Ides of March, I flashed back to the number of "16" in my head and began to think, "Is this movie worth $16?" That can't be a wise marketing element to the movie going experience and is just one more thing that the movie industry is doing wrong. If I was going to one movie every couple of months, I'd pony up the $16 whilst grousing to anyone within earshot of how I [or rather we, the movie going public] was being unfairly gouged, but I go to a lot of movies and the $16 per ticket amount that might require the selling of my plasma if I was to keep up my current pace of paying to see films in a theatre. I happen to be unemployed at the moment--I can't afford that! I guess I won't be seeing that many new releases with the $13.50 price being the lowest on offering in Los Angeles for a new release.
To end this distressing post on a much brighter, happier place--here's a photo of me walking Mozi in our Los Angeles neighborhood! I think she's lost a couple of pounds due to the walks and the going up and down the stairs to the second floor apartment.